Adventures in Creating New & Differentiated Identities

We all know that every company in existence has a certain brand – a look, a message, a name, a logo which are components of the brand’s identity. However, brands can go even further than companies: almost every music artist has created their own specific brand identity that coincides with their musical identity.

Five Independent Bookstores to Visit

I would be a liar if said I didn’t love my Kindle.  Sometimes you just need millions of books at your fingertips. However, nothing can really compare to the feel of walking into a real-life bookstore and experiencing the magic of being surrounded by so many books and fellow book lovers, and with so many…

The Perks of Letter Writing

When I started college, I started writing letters more and more. I had always enjoyed writing birthday cards or notes to my friends when I thought they needed to be cheered up, but those were always passed out in person because I never had a reason to send them. Once I went to college, though,…